Speed is important because it allows a Product Manager to experiment, refine and have a margin of error in the execution. When you have all the three principals taken into consideration you have the pieces to build great products. You also have to understand the goals you’ve set. Without the right opportunity you can’t build anything impactful or meaningful. In addition to having the right plan you have to identify the right opportunity to execute on. If the execution isn’t good you don’t know if the strategy is good. You have a plan and you execute on the plan. Building products is about good executions. There’s a picture on the wall at Facebook that says “Understand, Identify, Execute.” This is the framework of building products. For example, you can teach yourself to code, create your own bestselling game, sell it and by the time you go to college you have already accomplished something. However, if you want to be the one doing the unusual things in an unusual way you have to do something different. If a good-looking and popular student is running for the president and wins he/she is doing the unusual thing in a usual way. If another student spends all of his/her time in the library studying and only gets A’s he/she is doing the usual thing but in an unusual way. If a student that studies the average amount and gets a B he/she is doing the usual thing in the usual way. We have picked the best bits of his talk for this article. George talked about the difference between usual and unusual things and the way of doing them. If you change either the things you’re doing or the way of doing them to the unusual you get something new and good out of it. “In order to obtain unusual results, do either unusual things or usual things in an unusual way.” If you’re always doing the usual thing in a usual way you’re never changing anything and that doesn’t inspire people.
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